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Phoenix Coaching Works Inc. | Burlington, ON

Global Leader in Sales & Business Development Training

Sandler Training: Elevating Sales Leaders & Professionals to Bridge Sales Gaps

Empower Your Sales Force Now

Sales Training Downloads

  • Five Secrets for Personal and Professional Growth

    5 Secrets for Personal and Professional Growth


  • Six Ways to be a More Effective Manager

    6 Ways to be a More Effective Manager


  • Eight Unique Challenges in Enterprise Selling

    Eight Unique Challenges in Enterprise Selling


  • 10 Ways You Can Use LinkedIn to Prospect More Effectively

    10 Ways You Can Use LinkedIn to Prospect More Effectively


  • Three Biggest Sales Mistakes You Should Never Make

    Three Biggest Sales Mistakes You Should Never Make


  • Four Tips When Hiring a Winning Sales Manager

    Four Tips When Hiring a Winning Sales Manager


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Unlocking the Sandler Sales System you will learn:

  • A proven sales system that you can repeat and get the same results (or better) every time!
  • Identify your biggest sales gaps and receive customized training that addresses those problems!
  • Experience less anxiety and have more fun selling!

Companies trusted by Sandler Training

Can You Answer Yes To Any Of These Questions?

  • You don’t have an effective process for holding sales reps accountable for business development & prospecting behaviour
  • You are not closing business fast enough with existing customers
  • You do not have a process for managers to pinpoint coachable moments in sales conversations
  • Your sales pipeline is too small
  • You are not closing enough business once you provide a quote, proposal, etc.
  • Too often, you are unsure of the identity of REAL decision makers vs influencers
  • Too often, your salespeople sell on price rather than value which lowers margins
  • You can't accurately forecast what is in the pipeline that will become new sales
  • You are not proactively attempting to schedule sales conversations with prospects
  • Your sales manager(s) need to be more effective at coaching our salespeople/business developers

If you answered YES to any of the questions above,
you qualify for customized sales coaching by Sandler!

Register For A Complimentary, Annual Access Pass To Sandler's Sales Training Library

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Sales Tools & Resources

In this special offer, you'll have unlimited access to Sandler’s Education Learning Library (SELL) for one full year. With hundreds of audio, video, and downloadable resources, get to know Sandler’s best tips and success principles.

Access Hundreds Of Sales Tools, Including:

  • 3 Ways To Ensure That Your Sales Cycle Doesn't Sputter
  • 4 Best Practices For Sales Leaders Pressed For Time
  • 3 Questioning Strategies to help you Close The Sale
  • 3 Ways to Deliver an Effective Sales Presentation
  • 5 Secrets to Personal & Professional Growth
  • 4 Tips When Hiring a Winning Sales Manager
  • 6 Ways Effective Manager
  • 3 Biggest Sales Mistakes
  • 10 Ways To Use LinkedIn

Results-Focused Sales Training

Customized sales training to address your biggest sales gaps

Sandler by Pheonix Coaching Works Inc. is the largest sales training, sales leadership, and customer service sales training company in the world. Our innovative, results-oriented sales training programs will help you achieve more success in your career. This tailored approach is perfect for anyone looking for a more gradual and sustainable way to learn and grow. With our help, you'll be able to identify your biggest sales gaps and overcome them with ease.

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Harvard Business School Partners

Global Sales Leader Partners with Top Higher Education Institution

Our sales training techniques are incorporated into the Harvard Business school’s MBA program and curriculum where students examine a series of selling scenario case studies and highlight the important factors of the Sandler selling methodology. Harvard MBA students will have access to Sandler Online, Sandler's vast digital sales, and management library.

An Ivy League University Conducted A 2-Year ROI Study With Sandler Clients, And Here's What They Found...

Given the opportunity to understand objective results and independent findings about the before-and-after conducted by a third party was too hard to pass up. These are some of the initial results and changes to their business from the 2019-2021 study:

  • 46% Faster Time To Close Business Deals
  • 32% increased Customer Retention
  • 37% Decrease In Team Turnover
  • ​136% Increase In Reps Rating

Tom Dammrich, National Marine Manufacturer's Association

"Could not have achieved those results without the tools that the Sandler has provided."

Get access to conclusive sales systems that are proven to yield great results every time

  • Increase Your Closing Ratios After Sending Quotes/Proposals

    Dramatically increase your closing ratio and avoid falling behind on your revenue goals


  • Learn How To Book Appointments With Decision Makers

    Easily book more appointments with decision-makers by following these tricks.


  • Develop More Business Opportunities With Existing Customers

    Learn how to strengthen your relationships with existing customers for long-term growth.


  • Fill Your Pipeline With New Leads And High Quality Customers

    Fill your pipeline with leads who are interested and ready to buy your product now.


  • Learn How To Sell Your Products Based On Value Instead Of Price

    Highlight how much value this product provides by showcasing the benefits instead of just the price.


  • Discover How To Keep Your Team Motivated To Achieve Their Goals

    The key to keeping your team motivated is giving them a reason for working hard.


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Why choose Sandler?

What makes our sales training different?

It's hard to know if your sales team is getting better because there's no real way to measure their progress. You might not even be sure what "better" looks like.

Our data-driven sales assessment will help you understand what your sales team needs to get to the next level. This sales training is based on behavioral change, so you'll see real results in your team's performance.

Plus, our long-term reinforcement will keep them on track for continued success over time!

We help you and your team succeed with a custom-built
sales training program that is perfect for what YOU need!

Don't just take our word for it...
see what our customers are saying about Sandler!


"With Sandler, it's primarily about the people"

"We never had a formalized sales training program or methodology at LinkedIn until we started working with Sandler. With Sandler, it's primarily about the people and the amazing things they can really do to help you."

- Brian Frank

Integrys NEW

"Sandler is useful if you want to set up a new business"

"Sandler is useful if you want to set up a new business as it is a structured way of what you need to do in order to get your first clients in a very professional manner. In conclusion, Sandler is not only the best sales training course, but it is the best way to sell yourself in life with others and achieve your potential!"

- Christian Radita


"Sandler has a very logical, cerebral approach to sales"

“Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year after year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.”

- Roy Cook

Sandler Training Stats

The numbers don't lie... The big companies and their salespeople come to us because they know that skills improve drastically when you go through one of our courses!

Sandler Statistics

Sandler Sales Training FAQs

  • What sets Sandler Training apart from the competition?

    Reinforcement Training sets Sandler apart from the competition. Sandler's reinforcement training strategy is similar to a GPS. It includes a continuous improvement journey, which allows you to evaluate progress and recalculate your course if necessary. We will help guide you to higher and higher levels of success.


  • How does this navigation process get started?

    The evaluation phase is where we enter the coordinates into the GPS. We need to know where you are now, and where you want to go. We also need to know the talent, skills, and other assets we have available to use along the way. In the evaluation phase, you will learn about yourself, your personality, values, skills, as well as your current and potential sales aptitude.


  • "What happens after initial coordinates are entered?"

    During the initial impact training, you will see a satellite view of your journey. This is when the GPS unit downloads your plotted course and all the necessary information to get you started. Impact training is designed to get you motivated and moving in the right direction along with outlining your complete and ideal route to sales success. You will get loaded up with all the essentials to make the most of the trip, and most importantly hit the ground running!


  • "What happens if we get off track?"

    This is where Sandler separates itself from all the other traditional sales training available. While the other companies send you out into the world with a briefcase and a smile, Sandler is just getting started. We give you turn-by-turn directions and recalculate your route if you make a wrong turn or two. Our reinforcement training and coaching keep you on track and on pace to hit checkpoints and reach the highest level of success possible. We do this through regular classes, coaching appointments, Sandler Online, workbooks, audio, video, books, and other materials, so no matter where you are or what your preferred delivery method is, we will be with you on your road to success.


  • How do we ensure we stay on track?

    Most people have a way of avoiding what is in their own best interest. Sometimes, we get a little too confident and turn off the GPS when we think we know a better path. Sometimes, we get scared and don't trust the GPS to take us to the right location, and we give up on it or start entering new locations. Either way, despite our best intentions, we are now out on our own again without a road map and support. While your GPS can't do anything about this except wait for you to turn it back on, here at Sandler, we can and do. We can help you stay accountable to yourself, your organization, and most importantly, your personal goals.


  • What happens when we reach our destination?

    At this point, the journey starts over at evaluation. If you still want to grow and there are bigger and better dreams to chase, you will probably want to reassess your progress and new current reality. Then you begin again on your quest with a new direction and determination to end up the best you can be.


What our customers say about Sandler

Mark Tucker, Blue Rhino

"The whole system does really work and we're seeing some great success from that."


Brian Frank, LinkedIn

"They really care about you as a customer and they want you to be successful."


Greg Mack, Toshiba

"Sandler helped us put processes in place and gave us a more structured approach to selling."

Samuel Hoff, Patti Engineering

"My personal income is seven times what it was in 2007 so it's living proof of the success."


Ken Harris, Health-O-Meter

"Puts customer behaviors and salespeople behaviors together to help the customer."


Roy Cook, Merrill Lynch

"Sandler has a very logical, cerebral approach to sales. I saw more than 20% growth."

Boost Sales With the Sandler Method!

Free Sales Tips & Tactics

Sales Strategies for Sales Leadership
Sales Strategies for Individuals
Enterprise Selling Strategies
Customer Service Strategies
Prospecting Sales Strategies

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