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Phoenix Coaching Works Inc. | Burlington, ON

Enabling high-performing sales organizations

We empower organizational growth through the personal
and professional training and development of its people.

Executives & Leaders •  Sales Management •  Sales Professionals


Who we are & what we do.

Phoenix Coaching Works is part of the global Sandler Training network enabling organizations to reach new levels of success through training, development, coaching, and reinforcement based on proven methodologies.

Sandler Solutions

Solve sales challenges.

While other sales training shows you how to play the game better, Sandler teaches you how to break the rules, change the game, and avoid common sales problems altogether.

Get the support to lead.

Sandler’s leadership development programs are designed to help you break through plateaus, remove bottlenecks, and take your career or organization to the next level.

Invest in your company.

Our training empowers driven professionals to change behaviors, develop new attitudes, and improve techniques, leading to consistent success for the rest of your career.

Don't settle for less than the best results any longer.

We work with small, medium, and enterprise-level organizations find solutions to reliably increase their revenue.

We’ve built our training programs around the concepts of incremental growth and change over time. We then support our sales training with repetition, reinforcement, coaching, and accountability.

What Our Clients Say

"We never had a formalized sales training program or methodology at LinkedIn until we started working with Sandler. With Sandler, it's primarily about the people and the amazing things they can really do to help you."

Brian Frank, Vice President, Global Sales Operations, LinkedIn


“Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year after year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.”

Roy Cook, Merrill Lynch

"Sandler is useful if you want to set up a new business as it is a structured way of what you need to do in order to get your first clients in a very professional manner. In conclusion, Sandler is not only the best sales training course, but it is the best way to sell yourself in life with others and achieve your potential!

Cristian Radita, Account Manager, Integrys

Connect With Us

Follow us on social media to stay in-the-know about the latest sales tips and techniques!

Training you can Trust

Sandler Training Canada and the Canadian Professional Sales Association (CPSA) announced a new partnership to provide accredited courses toward CPSA professional designations, collaboratively focused on promoting the sales profession in Canada and supporting sales professionals as they build the knowledge and skills Canadian businesses desperately need.

Graduates of the Sander Sales Foundations, Sandler Sales Mastery, Sandler Enterprise Selling, and Sandler Sales Management offered by participating franchisees across Canada, will earn credit toward CPSA’s professional sales designations

Canada-Ontario Job Grant

The Canada-Ontario Job Grant will provide direct financial support to individual employers who wish to purchase training for their employees. It will be available to small, medium, and large businesses with a plan to deliver training to existing and new employees. This grant provides up to $10,000 in government support per person for training costs. This grant requires training to be delivered by an eligible, third-party trainer - like Sandler Training.